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Cartrak Online's "Customer
Retention System" was developed to support the vital business interests
of the independent automotive service shops. As a shop owner, you face
ever increasing competition from automobile manufactures, dealerships
and national service franchises. These competitors are now aggressively
targeting your customers through increasingly high-tech marketing techniques.
To deal with these threats to your customer base, you must look for
innovative ways to solidify and expand your market share.
The graphic below illustrates
how Cartrak Online's Customer Retention System works. To learn more
about each step of the process, click on the symbol that appears next
to the text.
We provide you with three
effective tools to help meet this challenge:
1. E-mail Service Reminders.
By combining the proven concept of auto service reminders with the #1
use of the Internet, e-mail, Cartrak Online gives you the power to secure
your relationship with your valued customers. E-mail reminders enable
you to efficiently recruit their own best customers with a minimal investment
of time and money while effectively positioning your shop first in your
customer's mind for future repairs and service.
2. Appointment Scheduling. To ensure the customer brings the
vehicle in for service, Cartrak Online makes the appointment process
simple and flexible. Your customers have a choice of requesting an appointment
online at the time they receive the reminder, or to call you and schedule
3. Customer Follow-up and Survey. Your customer receives a timely
follow-up e-mail from your shop thanking them for their patronage and
requesting feedback on their service experience. This gives you, the
shop owner, valuable input into the customers experience, and serves
as a re-reminder in the event that the car owner did not act on the
Each of these powerful Internet
tools clearly fills a specific need in the customer care cycle. When
used together as an integrated system, they ensure your long-term success
by giving you an effective way to keep your customers coming back again
Cartrak Online Delivers
Bottom Line Benefits:
Designed With Your Shop in Mind
- Our program builds your
brand, not ours.
- No online diagnosis,
estimating or distracting advertising.
- Levels the playing field
with higher spending competition.
Your Internet Presence
- You receive a unique
Web address and Web page.
- E-mail reminders are
personalized with your shop's name.
- Car owners can request
appointments online, anytime.
- A valuable service that
you provide to your customers for free.
- Excellent opportunity
to reward your customers with incentives.
- Increases top of mind
awareness of your shop.
- All you do is gather
e-mail addresses and follow-up on appointment requests.
- Cartrak Online does the
rest - Web site, online appointments, and e-mail reminders.
- The service pays for
itself - your investment is quickly returned in increased revenues.
Now that you have
seen all the great benefits of Cartrak Online's Customer Retention System
and are ready to sign up, we invite you to learn more about how affordable
the program is.
Take a Test Drive
Now that you've seen how our trinity of services work together to promote
customer retention, we invite you to experience them in action! Come
explore a fully-functional sample Web site! No slow-loading demos or
static pictures here, folks. This is the real thing! This is exactly
what your customers will experience when they log on to your personal
Web site to register for this innovative service.
It Sounds Good, But . . .
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