| Training
The following courses offer training and, in some cases, credit for automotive service professionals. The "AMI Approved" logo links to the AMI Web site which notes additional courses to the ones listed here.
Electronic Marketing and the Automotive Service Industry
Course Description: "Electronic Marketing and the Automotive Service Industry" addresses the independent automotive service facilities challenge to operate successful companies in an increasingly competitive business environment. This course will teach how to develop an electronic marketing strategy that will increase customer retention and better the shop's bottom line with profitable automotive service work. Course topics include: current Internet trends and statistics; e-mail; Websites; permission marketing and newsletters. Graduates can locate the Web site ideas brainstormed in class and a list of Web sites mentioned in class at the links below. For more information contact John Peake by phone (801.486.8181) or e-mail (john@cartrak.com). Links | Website Ideas | Back to top
Internet Information Resources
Course Description: The Internet provides a vast and changing source of information resources. This course reveals the power of the this information in a small business context. It discusses how and where to find help on: employee manuals, management and technician training, legal issues, technical data, discussion groups, travel deals and much more. For more information contact John Peake by phone (801.486.8181) or e-mail (john@cartrak.com).
Peter Drucker once said "The purpose of business is satisfying customers." Achieving the highest possible level of "Customer Satisfaction" is the key to success in any business. It is also critical to a future in which "1:1 Marketing" and a keen focus on "Share of Customer" will supplant Mass Marketing strategies. However, satisfying customers without understanding basic business principles like Cost of Doing Business or managing your Bottom Line may insure your satisfied customers will have to find another shop if you can't generate enough profit to sustain your business. "The Price of Admission" will introduce the 10 Basic Principles of Achieving Customer Satisfaction. It will also help you to avoid "Oreo Pricing" by giving you the real word tools and understanding necessary to recognize what you have to charge in order to stay in the game, plus specific strategies you can use to improve your bottom line almost immediately. For more information contact Mitch Schneider at mitchelljs@pacificnet.net or leave a message on his voice mail: 805-522-3042. Approaching Operational Excellence
The Chinese define insanity as doing the same thing the same way every time you do it while somehow expecting the results of your efforts to be different. If that is true, then the converse must always be true. That is doing the same thing a different way every time you do it while somehow expecting the results to be the same, and yet that is exactly how most garage owners run their businesses! "Approaching Operational Excellence" looks at real world solutions to the problem of building consistency and control into your business. It will give you both the tools and the understanding necessary to free you from having to look at every car that moves through your shop personally. It will help you identify who your customers are and what they really want as well as the Key Performance Indicators necessary to know if you and your business are on-track. Be prepared for an intense, information packed. For more information contact Mitch Schneider at mitchelljs@pacificnet.net or leave a message on his voice mail: 805-522-3042. Copyright 2000 Cartrak Online |
